There is a ton of advice out there if you’re thinking about how to name and visualise a brand. Probably too much. Information overload is easily reached, especially since, as most of us aren’t trained in such things, it can be difficult to know what to prioritise. In this entry I’m going to go over how I landed on the name ‘Cosy Cub Games’.

First off, I am no expert in this field. I am a person trying to be more aware and engaged with how my upbringing has affected my view of the world. I am by no means the only designer interested or contributing to this issue. That said, here follows some thoughts on the matter.

Over this summer, my partner and I were lucky enough to take a private dance class with two of the very best Lindy Hop teachers in the world. We knew them to be wonderful people and also knew they were avid board gamers, but we weren’t expecting to receive possibly the best therapy that money can buy.